terça-feira, 25 de agosto de 2015

Everything started with 35$

"The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced.....the rest is history! "

Via Nike Consumer Affairs packet, 1996


quinta-feira, 20 de agosto de 2015

StDamo illustrations

Este ilustrador chama-se Stravros Damos e nasceu em 1977, em Thessaloniki. O resto não interessa basta ver o trabalho dele.

"I see the subject as a sculptor... I brake the forms, and illustrate them with line strokes. I'm trying to achieve a 3d feel..."

via National Traveller








segunda-feira, 10 de agosto de 2015

domingo, 9 de agosto de 2015

Tiny PMS Match

Well, here is a simple and creative idea that I could have had but I didn't.
So, thank you Inka.

"A personal project of tiny proportion—matching small everyday objects to their Pantone® Matching System colors, by designer Inka Mathew. All pictures were taken with her iPhone 5 and edited with Snapseed." 
Via her Tumblr

"I was mesmerized by very bright blue little flowers in my front yard. It’s called Georgia Blue", she says about the initial idea behind it. Ever since she first started the project in 2013, it has evolved into her "life visual journal" with some personal stories: if it's her husband's cholesterol medicine with the same pink blush of Pantone 691 C or her favorite comfort food Ramen noodles which pair perfectly with Pantone 7499 C.
Via Ignant









sábado, 8 de agosto de 2015

The amazing "Miniature Calendar"

誰しも一度は思ったことがあるはずです。
(I totally agree with Tatsuya Tanaka)

No seriously, why I don't have an asian root?
They are so talented, dedicated and creative.
"Since 2011, Tatsuya Tanaka has been creating creative and playful miniature dioramas. Tanaka has been collecting the creative images into an everyday calendar that you can follow on Facebook or his website. Most involve foods and everyday objects that most of us wouldn’t even give a second glance!" 
Via boredpanda

Check his website: miniature-calendar.com

Btw this is the miniature of today, August 8th. Well...good luck.










sexta-feira, 7 de agosto de 2015

terça-feira, 21 de julho de 2015

Brand Colors

Designers....se me estão a ouvir, posso facilitar a vossa vida com um simples clique.
Hoje tropecei na internet num site chamado brandcolors.net, desenvolvido pelo designer e developer Galen Gidman. Basicamente, permite ter acesso aos códigos das cores oficiais (código hexadecimal) das marcas mais conhecidas por esse mundo fora e pode-se fazer download das mesmas em formato "swatches" para importar nos programinhos da Adobe. Opa!

De nada.


sexta-feira, 17 de julho de 2015

Slogan vs Sinceridade

Tenho 3 coisas a dizer sobre este assunto:

1. Ter colocado o slogan da Nutella em primeiro lugar, não foi coincidência. E quase que optei por não colocar....e escuso de dizer porquê, é óbvio.

2. Se fosse há 1 ano atrás, não teria percebido (nem teria rido), porque alguns dos slogans estão associados a marcas brasileiras. Com isto, aqui a emigrante quer dizer simplesmente que se sente mais "em casa".

3. Juro que não é piada, mas não me lembro do terceiro ponto.

Bom final de semana.

Criatividade da Juliane Alves, via criatives



















domingo, 12 de julho de 2015

"Count on me" - ASDA redesign

Não sei porquê, mas aos domingos o meu apetite é sempre maior.
E com essa afirmação, não preciso de justificar este post. Aproveito apenas para dizer que este exemplo de packaging é muito bom. E mesmo sabendo que ninguém me perguntou nada, vou responder: "- Gosto por ter um design simples, com personalidade e elegante."
A conversa mais a sério vem a seguir com a explicação da designer.

For customers to have confidence in a product, it must have confidence in itself. So why shouldn’t a basic range, have some charm and engagement. One of the aims of this project was to make people smile when they see these products, using witty puns that relate to the food. Which will grab people’s attention and inject personality.
 
The idea behind the change of the logo, was to show the history of Asda and to show the partnership between Asquith and Dairies. Partnership and relationship became key words in the project, which also helped me come up with an appropriate name for the range ‘Count on me’. I felt this best represented, what it is all about and is in keeping with what a basic range provides. Which is a reasonable and reliable product at a small cost. Yet it still has that personal touch to the name.






Yes, we are.



















"We are polluted by advice."
by Henry David Thoreau